About us

At RO LASCELLES LIFE OF OPULENCE, our journey began as a concept in 2020, formally establishing as a brand in 2023. We initially launched with a broad range of products, including hoodies, t-shirts, swimming trunks, and eyewear. This expansive initial approach, while ambitious, led to a period of extensive learning marked by numerous product ideas, designs, and financial challenges.

Recognizing the need for a more focused strategy, we dedicated months to thorough research and development. This led us to a pivotal decision: to concentrate our efforts on one product category at a time, ensuring meticulous attention to both product quality and packaging. We are excited to announce that we will be launching with a premium underwear line, with plans to strategically expand into other clothing categories in the future.

We look forward to sharing further updates on our progress soon."